Every Brain Matters (EBM) is a nonprofit founded as a project of Parents Opposed to Pot and developed by Aubree Adams, who personally witnessed the devastating effects of marijuana normalization and commercialization on her own family and community.
Grounded in scientific research and real-life experience, EBM exposes the real risks of THC, advocates for public health and safety over profit and ideology, and provides compassionate family recovery support—so no one has to endure this pain alone. We reject the false narrative that marijuana legalization is merely about personal freedom or that commercial marijuana offers a solution to the drug crisis.
THC is a potent, addictive drug fueling a growing mental health and substance-use crisis—one that is too often minimized, dismissed, or ignored. Its impact includes severe mental and physical illness, shattered lives, fractured families, and devastated communities, while public systems continue to fall short of meaningful intervention.
*The words marijuana and cannabis are used interchangeably on this website.
TRUTH
EBM is a trusted educational resource that challenges misinformation and empowers families, youth, policymakers, and communities with evidence- and experience-based information about the risks of cannabis.
HOPE
EBM offers compassionate resources to help individuals and families navigate and recover from the harms of cannabis use, including support meetings and testimonies.
CHANGE
EBM advocates relentlessly to reform policies and confront industry practices that normalize and promote THC, while advancing prevention, early intervention, recovery, and accountability.
Truth (Education)
All proceeds support drug prevention because Every Brain Matters. Visit our store.
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Select options This product has multiple variants. The options may be chosen on the product page
Select options This product has multiple variants. The options may be chosen on the product page
Select options This product has multiple variants. The options may be chosen on the product page
Select options This product has multiple variants. The options may be chosen on the product page
Select options This product has multiple variants. The options may be chosen on the product page
Select options This product has multiple variants. The options may be chosen on the product page
Select options This product has multiple variants. The options may be chosen on the product page
Select options This product has multiple variants. The options may be chosen on the product page
Our Alliance
Stories
Misinformation from the Marijuana Industry
Legislators must look past marketing spin and confront documented harms. Myth: “No one has died from marijuana.” Reality: This is…
Marijuana, Misinformation, and the Cost of Speaking Up
Speaking Up When Silence Is the Goal Speaking publicly about the harms of marijuana is not easy. In fact, it…
Marijuana Did Not Calm Him—It Changed Him
Kellen. He was a great kid—very social, with lots of friends in different groups. On the outside, he seemed to…
How Organized Crime Hijacked the Promise of Marijuana Legalization
The hidden criminal networks thriving behind America’s legal cannabis experiment… “In theory, legalization is supposed to regulate and eliminate organized…
THC-Impaired Driving Is Not the Same as Drunk Driving — and Treating It Like It Is Costs Lives
Marijuana commercialization has outpaced science, enforcement, and public safety — with devastating consequences for families. Every year, families across the…
Marijuana Rescheduling: Incentivizing Risk, Ignoring Evidence
On December 18, 2025, President Trump signed an executive order initiating an administrative process to reschedule cannabis from Schedule I…
Rescheduling Marijuana Puts Profits Over People
By Aubree Adams, Director of Every Brain Matters The push to reschedule marijuana is not driven by public health readiness….
How Marijuana Took Our Son’s Future
Antonio was a normal, active, and smart boy—fun to be with, always curious, and a good student—busy playing ice hockey…
The New THC Hemp Ban Is a Major Win for American Families
By the Every Brain Matters editorial board For years, intoxicating hemp-derived THC products — delta-8 gummies, THC seltzers, high-potency edibles,…
